THE OBJECTIVE
A start up company without a logo and basic branding needed to appeal to buyers and appear sophisticated in comparison to its competitors. The new brand image needed to encompass the brands inspiration, the two stallions that the owner started with, Aubrey and Moon.
The solution
To launch the brand, the logo needed to embody the company’s name,
the two stallions Aubrey and Moon. The use of a stallion and a crescent
were ideal in the beginning to encompass the two stallions as well the
Moon’s name, however the crescent was moved to curve up and the idea
of a horse shoe/crescent moon was born as Aubrey Moon Farms logo.
The colors were chosen by the owner as she loved the colors gold and
light brown together. All assets were also provided to the Aubrey Moon
Farms team to apply towards all platforms that needed consistency
within the brand. The agency designed a developed a site with the owner
to meet the clients needs and expectations.
To finish, the Rocky Mountain Horse Expo (RMHE) was March 2019 at the
Denver Coliseum, at the event, vinyl banners, pull-up banners, tri-fold
brochures and sales slips were designed for Aubrey Moon Farms’ big
launch. The booth was also styled by the agency to create an overall look
and feel for the brand.
