THE OBJECTIVE
Develop a fully integrated campaign that would reach the target consumer and deliver the message that OrthoColorado is a leader in orthopedic care, while increasing the hospital's decline brand awareness featuring Emmanuel Sanders, a wider receiver for the Denver Broncos, as the hospital's brand ambassador.
The solution
In this creative concept, we chose to feature "everyday people" and utilize Sanders' star power as well, now that he is recovered. We wanted to grasp the emotional connection with the consumer with the tagline "Don't Wait." This tagline was based another truth that many patients who undergo orthopedic surgery usually wish they had done it sooner.