To develop a campaign that provided a bridge from existing "Team Work" campaign. Begin to feature patients with physicians and staff by telling stories to deliver patient testimonials in a natural and genuine way. The overall foal was to make an emotional connection between the viewer and OrthoColorado Hospital.
In this creative concept, we are telling the story of actual OrthoColorado patients who have multiple family members that have trusted the physicians and staff of OrthoColorado Hospital. These families have returned to OrthoColorado for their orthopedic surgical needs. This concept will feature the families, and have a secondary nod to the physicians and staff.